Based in Cape Town, South Africa, Hey Judes is a boutique agency representing a select board of models and talent.

With over thirty years of industry experience as a head booker, Judy opened Hey Judes in 2018. The agency was established with a clear vision: to build careers and provide efficient, professional service to clients, models, and talent.

The agency’s core values of integrity and respect, together with passion, dedication, commitment and drive, has established Hey Judes as a highly respected and reputable Cape Town agency.

The agency celebrates individuality and authenticity, and sees beauty across all shades, shapes, and ages. With a focus on professionalism and guiding and developing models and talent, Hey Judes provides the best possible service to clients while staying abreast and adapting to an ever-evolving industry.